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United Nations

History has favored male trailblazers. Women have been included as an afterthought, or sometimes, not even a thought at all. We chose International Women's Day as an opportunity for UN Women, a United Nations entity, to amplify the unheard stories of women who are fighting for human and women's rights around the world.

Project Name: Unheard Women

Client: United Nations Women

Media: Online Video, Social, Out-of-Home, Experiential, Digital, Website, Celebrity Partnership

Creative Team: Logan Betsch, Emily Goldenberg, Jessica Stewart

Art Buyer: Treviana DelMastro

Illustrator: Marylou Faur

Illustration Collaborator

We worked with Marylou Faure, a french artist and illustrator who specializes in character design, bold colours and graphic compositions. Marylou donated her time and talent to create colorful, eye-catching illustrations of the nine real women featured in our International Women's Day campaign.
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Microsite

Our responsive microsite featured audio stories of 9 incredible women, such as Ana Vasileva, a Macedonian women’s right activist and co-creator of the #ISPEAKUPNOW movement. Visitors are encouraged to share these incredible stories that would otherwise go unheard.
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Out of Home

More than $1.5 million in pro bono media donations helped our stories be heard across the US, including billboards in Times Square featuring the illustrations of the women and their stories, driving viewers to our website to hear more.
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Celebrity Partnership

On International Women's Day, numerous celebrities and public officials showed their support for UN Women online, including Academy Award-winning actress Nicole Kidman, who shared our campaign with her 3.8 million followers on Instagram.

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Digital Impact

In addition to out of home promotions, we created Hulu bumper ads, Instagram content for stories, static posts, and slideshows, Pandora Radio ads, Pinterest pins.
Pandora Radio Ad
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Pinterest Ad Series
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Hulu Bumper Ad
Instagram Post & Stories
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