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Playtex
We launched Playtex's newest feminine care product, the Sport Compact, as the most compact tampon design to fit into the lives of voracious women who write their own rules. We featured real women doing the activities and in the places where they feel the most confident. They were filmed enjoying the thrill of competition and the satisfaction of besting their personal best to exemplify how Playtex gives them the freedom to PLAY ON.
Project Name: Play On
Client: Playtex Sport Compact, Edgewell
Media: TV Broadcast, Online Video, Out-of-Home, Digital, Celebrity Partnership, Brand Collaboration, Print
Creative Team: Logan Betsch, Brandi Clinch
Video
Branded Content
We curated and promoted branded Spotify playlists across channels to reach our target audience of active young women, with songs by female artists who inspire live-out-loud energy, passion, and fearlessness to PLAY ON.
Celebrity Partnership
To maximize our reach and target the adolescent audience effectively, we partnered with Olympic Gold Medalist, Aly Raisman to promote Playtex's sport compact with a print campaign via national lifestyle magazines like UsWeekly and People.
Out of Home
We chose to leverage the same talent from the video shoot to use in our large-scale print campaign, featured in high traffic areas where women are writing their own rules in the real world.
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