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Lounge with Us
Lounge with Us was born from a deep understanding of what comfort truly means to women. With nearly a decade in the lingerie industry, and several years in women’s footwear before that, the founder had a clear vision: to create a premier shopping experience, both online and in-person, that offers chic, gracefully relaxed loungewear and lingerie for real women of all ages and their real moments. She entrusted me with developing the brand’s identity, crafting a visual language that blends effortless style, comfort, and a sense of joy in every outfit.
Project Name: Branding & Brand Aesthetic
Client: Lounge With Us / Drue & Teenie's
Media: Branding, Logo Design, Packaging
Branding & Guidelines
Ultimately, we split the brand into two--Lounge with Us and Drue & Teenie's--differentiating the luxe, sophisticated brands from the fun, flirty, younger clothing lines. I crafted the branding to feel both effortlessly stylish and genuinely inviting. As Design Director, I worked closely with the founder to develop a visual storytelling identity that reflects the brands' commitment to comfort, confidence, and fun through logo exploration, font selection, icon development, a cohesive color palette, and comprehensive branding guidelines. Beyond digital and retail branding, I also designed the unboxing experience, from custom shipping tape and branded stickers to postcard inserts, so every branded touchpoint felt cohesive.
Shopping Bag Design
Packaging
Business Card Design
Promotional Sticker Pack
Product Tag Design
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