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Dasein Fragrance
What started out as a simple request for a few social posts evolved into a multi-year, 360-degree marketing campaign and branding redesign through a strong client-creative partnership. We elevated the brand's aesthetic and voice through product and lifestyle photoshoots, social media, and email series. Since I began my tenure as Creative Director, we have seen growth in both instagram followers and email subscribers, with an average open rate nearly 50%, and an increase in overall sales.
Project Name: A Philosophy of Being Through Scent
Client: Dasein Fragrance
Media: Branding, CRM, Digital, Email, Logo Design, Packaging Design, Social, Video, Website, Sweepstakes, B2B
Creative Team: Logan Betsch, Jenna Lyles, Maria Emilia Morazan, Clancy Fink
Social
For instagram, we optimized all content to build a high end, minimalist, unisex aesthetic that honors the art and science of perfumery. Through simplified product set-ups, consistent use of the brand color palette, and straight-forward messaging, we nurtured sensorial, imaginative experiences for our loyal customers and new, curious consumers.
Serve as producer, art director, photographer, prop stylist, retoucher, and social media planner for nearly 14,000 active followers.
Profile Aesthetic
Reels
Slideshows
Branding & Guidelines
We rebranded Dasein to differentiate it from other small-batch, niche fragrance brands and to better align with our approachable yet highly respected reputation. Working closely with the fragrance owner, I served as Chief Creative Officer for the rebranding initiative, providing leadership and strategic direction to the design team’s logo exploratory, font updates, icon development, cohesive color palette, and comprehensive branding guidelines.
I then spearheaded the unified brand standards framework visually, conceptually, and through a clear brand voice and messaging hierarchy.
Email Series
Created and implemented a customer loyalty email program with a modular design system that supports both promotional and brand awareness goals. All KPIs were surpassed, including an average open rate of 49.6%, leading to an additional $15,000 in annual sales.
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